Proton Introduces the e.MAS 7: Ushering in a New Era of Electric Mobility

Proton has taken a bold step into the electric vehicle (EV) market with the launch of its first fully electric model, the e.MAS 7. This marks a significant milestone for both the company and Malaysia’s automotive industry, reinforcing Proton’s commitment to sustainability, innovation, and the future of transportation.
March 10, 2025 by
Proton Introduces the e.MAS 7: Ushering in a New Era of Electric Mobility
Alifah

A Design That Balances Style and Efficiency

The e.MAS 7 boasts a sleek, aerodynamic profile, ensuring both visual appeal and enhanced efficiency. Its bold grille, sharp LED headlights, and sculpted body lines contribute to a futuristic and dynamic look, while the streamlined design helps reduce drag and improve overall performance. Every detail has been thoughtfully crafted to provide both aesthetics and functionality.

A Smart, Comfortable Interior

Step inside, and the e.MAS 7 greets you with a spacious, high-tech cabin designed for modern driving needs. The large touchscreen infotainment system, equipped with Apple CarPlay and Android Auto, allows for seamless connectivity, while the minimalist dashboard, premium upholstery, and well-planned storage solutions ensure a comfortable and clutter-free experience. The design focuses on both convenience and sophistication, making every journey enjoyable.

Performance That Delivers

Equipped with a high-performance electric powertrain, the e.MAS 7 delivers a smooth, quiet, and responsive driving experience. Its long-range battery ensures fewer charging stops, making it a practical choice for daily commutes and long-distance travel alike. Whether navigating city streets or cruising on highways, this EV provides a balanced mix of power and efficiency to suit a variety of driving needs.


Safety and Practicality at Its Core

Safety is a priority in the e.MAS 7, which comes equipped with state-of-the-art driver-assistance features, including lane-keeping assist, automatic emergency braking, and adaptive cruise control. A reinforced body structure enhances passenger protection, while sustainable materials further emphasize Proton’s commitment to eco-friendly solutions. The spacious trunk and well-designed seating layout make this EV as practical as it is stylish.

A Glimpse into the Future of Malaysian EVs

With the launch of the e.MAS 7, Proton is paving the way for a more sustainable and technologically advanced future. By offering affordability, efficiency, and innovation, this model is set to accelerate Malaysia’s shift toward electric mobility. As Proton continues to push boundaries in the EV space, the e.MAS 7 serves as a bold statement of the brand’s vision for a cleaner and smarter automotive industry.


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Proton Introduces the e.MAS 7: Ushering in a New Era of Electric Mobility
Alifah March 10, 2025
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